Tuesday, November 18, 2014

More and Less QR

I’m always on the lookout to see how tech is used in various countries. These were my observations on recent trip to Australia and China. There was plenty of evidence that QR was used in several places in Darwin and Cairns for both tourist venues and other.

This one from the Charles Darwin University provides downloads of library subject guides:

On one of our tourist outings, I had the good luck to meet a social media professional from Germany. Her take was that QR has not really taken off in Germany and this is probably due to the fact of a more limited ownership of smart phones.

In contrast, QR’s were in abundance in China. From the Jilin University e-book kiosk
to connection to retail sites and codes for cash rebates in shops through an app known as WeChat.

The QR’s on the library kiosk allow users to download the e-books to readers from the kiosk.

The wide-spread use of QR’s with marketing and retail purposes is driven by the use of WeChat, a combination chat, picture, and live video app available on phones. Because the app operates from the phone, it is a natural driver for scanning the QRs. 

WeChat is an app available internationally. As for use within China, it makes social media interaction available while other social media such as Facebook and Twitter are blocked. What I did find upon return to the US, is that I was blocked from Chinese WeChat sites, meaning that WeChat if for national, rather than international access in that country.

What is your experience with QR where you live or where you have travelled? Would love to hear from you.

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